Luis is a social architect and founding partner at a small software startup called syndeo::media, currently operating out of Metro Manila, Philippines and Sydney, Australia. As a freelancer, he has built websites for Ayala Land International Sales, Asian Eye Institute, Red Ribbon, National Bookstore, and the SM Group of Companies. He is the creator of two shiny new social apps – moomai.com and octales.com – and a handful of other now-defunct experiments (among them: highfiber.org, oKs.ph, gibbity.com and filmcrowd.com). He enjoys indie rock, criticizing bad movies and dreams about changing the world. (Read this post for an idea of where this blog got its name.)